Frequently Asked Questions

What does Business Artists do?

We provide sales enablement training and coaching that transforms your sellers into strategic, creative problem-solvers who can lead executive conversations and close complex B2B deals. Our approach blends immersive learning, real-world practice, and manager-led reinforcement.

How is Business Artists different from traditional sales training companies?

Most training is “one and done.” We embed behavior change over time. Through immersive simulations, practice cycles, and ongoing manager enablement, we help your sales team develop habits—not just knowledge. We’re also known for frameworks like DEEP, CAST, and FIRM, built for real-world selling.

What is sales enablement, and why is it important?

Sales enablement equips your sales team with the skills, tools, and insights they need to sell more effectively. At Business Artists, we focus on enablement that sticks—using roleplay, coaching, and AI-powered reinforcement to drive lasting change and measurable revenue outcomes.

Do you support MEDDPICC, Challenger, or other sales methodologies?

Yes. We build on proven sales methodologies like MEDDPICC and Challenger by customizing them for your team’s culture, sales motion, and GTM strategy. We specialize in embedding those methodologies into your real-world sales behavior and manager coaching.

What frameworks do you use for sales training?

We use proprietary frameworks like DEEP for discovery, CAST for storytelling, and FIRM for sales coaching. These are designed to work alongside your existing methodologies and are adaptable to B2B software and services sales teams.

How do you reinforce learning after training sessions?

We use our Meahana platform to power interactive practice cycles, manager-led follow-ups, and gamified coaching. This ensures behavior change sticks and evolves based on real-world feedback from the field.

What results can we expect from a sales enablement program?

Our clients see faster deal cycles, more predictable revenue forecasts, better manager coaching, and stronger cross-functional alignment. We focus on business outcomes, not just training attendance or survey scores.

Who should attend Business Artists training?

Our programs are ideal for enterprise sellers, sales engineers, customer success teams, and front-line sales managers—anyone who engages buyers and influences deals.

Can your training be customized for our industry?

Absolutely. We tailor every workshop, role-play, and coaching model to reflect your industry, sales process, customer personas, and team dynamics. We’ve worked across B2B SaaS, consulting, financial services, and more.

Do you offer in-person or virtual sales training?

Both. We deliver high-impact in-person training, virtual workshops, and hybrid formats depending on your needs. All experiences are designed to be immersive and hands-on, no matter the format.

Can you integrate with our existing tools like Salesforce, Seismic, or Highspot?

Yes. We design our programs to complement your existing enablement tech stack. We even help you collect and refine data from the field to improve assets like battlecards, playbooks, and objection guides.

Who are your founders?

Adam Boggs is the author of The Business Artist and a sales strategy consultant to brands like Google, Salesforce, and Microsoft. Matt Archer is a former VP at BTS and expert in revenue leadership. Together, they’ve built a system that blends story, structure, and results.

How do I get started with Business Artists?

Book a discovery call through our contact page. We’ll assess your goals and propose a tailored enablement roadmap that meets your needs, whether it’s a one-day workshop or a long-term transformation.